Our Branding Process

Confident Decisions, Clear Roadmap

It can feel overwhelming trying to manage multiple marketing efforts, align teams, and keep up with shifting trends. You end up making snap decisions and missing out on golden opportunities. Without a clear strategy and a cohesive brand, staying ahead of the competition and truly connecting with your audience is like trying to hit a moving target in a windstorm.

Let’s say goodbye to the daily grind and hello to a consistent branding process that gives you your time back.

With a strong strategic vision and a crystal-clear understanding of your audience, your marketing efforts will be aligned, intentional, and totally on-point. You’ll lead with confidence, armed with a complete visual brand toolkit that makes decision-making a breeze.

No more guessing—just a clear, straightforward path to growth and success, with the right tools and insights to keep your brand soaring high!

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Strategy

Ready

Strategy

Our strategic, intentional approach to branding always begins with detailed research and time together to understand all the ins and outs of the company for long-term success.

01 / Discovery Workshop

We’ll hunker down together for three hours and learn everything we can about the brand using personalized guided exercises.

02 / Brand Blueprint

We’ll create a custom brand blueprint that covers everything from your brand story and its unique personality to the ideal audience and differentiator.
Creative

Aim

Creative

It’s time to bring the brand story to life with a compelling visual brand toolkit that appeals to your target audience.

03 / Visual Strategy

Bridging the gap between the strategy and creative execution, we’ll ideate three unique styles that accomplish your goal.

04 / Sketched Concepts

With a vision set, the team will begin sketching logo concepts with examples to help visualize your brand.

05 / Brand Presentation

The time has come! We will polish every aspect of your brand toolkit and share a complete presentation with real-life mockups so you can imagine what the future will hold.
Rollout

Fire

Rollout

Cross the finish line in full confidence and ready to make a great impression among both your customers and teammates.

06 / Final Refinements

With the final brand in hand, we will make final adjustments necessary to get the brand ready for the public eye.

07 / Brand Rollout

Get ready to launch the brand with a personalized rollout plan, social media announcements, and a brand guide to maintain consistency among your team and vendors.
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You’re In Good Hands

WEEKLY PROGRESS

Winning Game Plan

While you’re busy managing a million other projects among your team, you can take a deep breath and know we have you covered. We share a complete timeline to kick off the branding process and share new deliverables each week for your review. It’s predictable, scheduled in advance, and oh-so-smooth.

Our Unique Framework

Clarity From The Start

Jumping off the deep end straight into the brand visuals often leads to uninformed notions and uncertainty, causing stress and delayed timelines. Instead, we build brands like building a house, from the foundation up. Using our unique Brand Blueprint™ framework, we define a strategic brand story that guides the visual process forward with momentum and clarity.

Collaboration at its finest

True Partnership

Our branding expertise is as extensive as your understanding of your business. Using our combined expertise, we work collaboratively throughout the duration of the branding process by listening, learning, and ensuring every decision is made with the necessary perspectives in the room.

confidently stand out

Distinct Expression

A brand begins with the heartbeat of the company’s culture, so we look at the company inside out to capture that spirit. We craft a brand story that proudly declares the differentiator so your team has confidence and pride in all that they do.

always learning

Expert Guidance

Even if this is your first branding experience, our team brings decades of industry knowledge and expertise to guide you with best practices in mind. We invest countless hours in research, enabling you to make informed, data-driven decisions designed to stand the test of time. Plus, with 80% of our team being designers, we ensure the highest level of innovation and creativity in our insights.

Praise From Clients

Don’t just take it from us. We love celebrating others’ success!

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“The process of working withThe Good Kids exceeded my expectations! We knew we needed to invest in rebranding and each step of the way, we were assured that our decisions were in good hands. This group of talented and creative communicators were able to listen, adjust, brainstorm and guide us through the process until we arrived at an exciting outcome. So glad we decided to work with them!”
“The Good Kids did the most amazing job. The entire process was seamless and the end result was a brand design that took our breath away. I would highly recommend their services to anyone looking to take their business to a whole new level. Great people too!”
“I had a great experience working with The Good Kids! You can tell they are very experienced as they guide you through the process. Their ideas and presentations were well thought out and helped immensely in getting our new brand together.”
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“We recently had the opportunity to work with The Good Kids and the process couldn’t have been more wonderful. From the clear communication, to excellent organization, and of course the inspired creativity, we were really impressed from start to finish. We were handed all the tools to make a strong first impression within our community, and tell a compelling story for years to come.”
“I had such a blast during my branding experience! They were patient with me, insightful, and offered wise counsel. At times I was tempted to rely on my own limited knowledge, but I’m so glad I didn’t. They always had research to back up their suggestions and really took the time to understand what I’m about. The process was easy, enjoyable, and informative."
“If you are looking for a brand studio that excels in communication - look no further! It was seamless, and they kept us updated on every aspect of the process, ensuring that we were involved and informed at every step. It was evident that they valued our input and collaborated with us to achieve the best possible outcome!”
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PAST CLIENTS WE’VE SERVED

Frequently Asked Questions

Communication is key, so I'm glad you asked! You will have a direct point of contact throughout the entire project, and one of the co-founders will always lead to ensure consistency from start to finish. At the beginning of every project, we guide your team through the timeline, define internal roles, provide an overview of the project scope, and schedule meetings in advance to ensure a smooth journey.

We minimize the number of meetings while still delivering the best results because we understand your busy schedule. Each Thursday or Friday, we send a video presentation of the week's deliverable for your team to review. Then, we meet every Monday or Tuesday to discuss feedback together. This allows your team to watch the presentation at their convenience and have internal discussions before our meeting. This approach keeps meetings intentional, concise, and highly productive. Simply put, you can expect one meeting with The Good Kids each week throughout the duration of the project.

We practice five main principles with every project we do to ensure not only a successful end result, but a fun experience along the way.

  • Always Ask "Why"
  • Speak With Kind Candor
  • Respond In A Timely Manner
  • Trust Your Expertise
  • Deliver On Schedule

We have a variety of offerings to help companies startup, shake up, or scale up. A typical branding client invests $10-30k in their rebrand. We realize this is a big commitment which is why we build brands to last for 20+ years designed to see immediate ROI.

While we've worked with a variety of industries, we specialize in serving Consumer Packaged Goods and Tourism clients. See our case studies to find past work in your industry.

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