Introduction
Nestled within Scottsdale’s newest luxury gym, Hive Fit Club, Honeyglow Wellness offers various IV therapies and wellness services. With a focus on elevating both health and lifestyle, Honeyglow brings a modern approach to self-care, offering modern treatments in an upscale atmosphere.
The Challenge
Being the new face in wellness is no small feat, especially when you’re catering to health-conscious clientele in Scottsdale. Ahead of their grand opening, Honeyglow needed a brand that could capture the attention of their upscale clientele, reflect their rejuvenative essence, while also aligning with the bold brand of Hive Fit Club.
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The Solutions
We got to work building within the brand story of Hive. We needed to showcase the oasis found deep within the wild jungle. This involved balancing the clinic’s premium status with an inviting sense of nature and calm. The star of the show? A premium and sleek logo that features a stylized honeycomb – a subtle nod to a beehive, symbolizing vitality and radiance.
The wordmark also features a refined serif font. It’s got just the right touch of elegance for those who appreciate the finer things.
Next, we pulled together a color palette that speaks to the ideal customer. A light blue takes center stage, alongside sand-inspired accents that fit inside Hive’s overarching color palette.
All together, the brand exudes the following attributes: luxury, peaceful, modern, natural, and warm.
The Results
With its modern new brand, Honeyglow Wellness is ready to glow brightly in the Scottsdale wellness scene. Every aspect of the brand, from the honeycomb-inspired icon to the serene color palette, tells the story of a wellness clinic that’s luxurious and welcoming. With their launch coming up in November, they’re all set to make an impact – and we couldn’t be more excited to see them thrive. If you want to watch their story unfold, follow along on Instagram.
